BRANDING
LOGO
PACKAGING
Brand Design
Originally a gold mining settlement, Red River is now a mountain tourism hub for much of the Southwest. With the explosion of local breweries throughout the US, our main objective was to create a unique and recognizable brand, while still reflecting the values of the small town of Red River, NM.
Official logo
Red River Brewing Company wanted to visually represent the history of Red River while remaining modern and hip. We created a bold identity that attracts thirsty friends from miles around, while the beer keeps them coming back for more. Additionally, we consulted RRBC on overall interior design and material choices, including furniture designs, bar material, merchandise showcases, signage, tap handles, and much more.
Red River Brewing Company wanted to visually represent the history of Red River while remaining modern and hip. We created a bold identity that attracts thirsty friends from miles around, while the beer keeps them coming back for more. Additionally, we consulted RRBC on overall interior design and material choices, including furniture designs, bar material, merchandise showcases, signage, tap handles, and much more.
Brand logos + colors
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Midnight Black - 231F20
Campfire Red - D04F53
Burning Orange - FF9F37
Menu Design
Red River Brewing Company boasts a beer menu that competes with breweries that have been around for decades. Since these menus are one of the first interactions customers have with RRBC, every detail had to match both the brewery’s brand and personality.
Main menu
The lunch and dinner menus make your mouth water and help you find the best foods to match the best beer you’ll ever have. In order to handle a continuously changing menu, a flexible and legible menu structure was designed. These menus have been designed to be configurable by RRBC and their chefs as their offerings change and evolve.
Drinks menu
The drinks menu is clearly the most important piece of paper in the brewery. It lists and describes every beer, liquor, and mixed drink available to patrons so they can find the drink that fits them best. In addition to the delicious beverages, this menu also includes infographics describing how the skilled brewers and distillers process raw ingredients to make delicious liquids. This not only helps educate customers, but it also acts as a conversation point with friends, family, and bartenders. RRBC loves talking shop and showing off how they make such great stuff!
Kids menus
Yes, it’s a brewery and distillery, but RRBC strives to be a family-friendly pub that caters to children of all ages. We all miss the days of crayon baskets and competing with our siblings to make the coolest drawings. These kids menus help kids see and appreciate the local wildlife of Northern New Mexico, while their parents appreciate the fine drinks from the bar.
Merchandizing
Since Red River Brewing Company will be visited by thousands of visitors every year, the demand for merchandise is high. Providing a touchstone for customers to remember their good times in Red River is crucial to keeping thirsty people coming back. Take home a hat, shirt, hoodie, or even better, some beer to your family and friends.
Beer merch
One of my goals with RRBC is to help personify the craft beer they work so hard to perfect. The bartenders often say “the best beer is the one you like” and oftentimes, thirsty patrons won’t try something they are unfamiliar with. These annually released beer graphics help beer lovers understand how brewers view each of their best-selling beers’ personalities.
